Help? with IMPORTANT bits & pieces

Registered Companies

Legal requirements

If your website is for a registered company the following must be displayed:

  • Company name
  • Place of registration
  • Registered number
  • Registered office address

For further information see www.companieshouse.gov.uk for more information.

Terms & Conditions, Privacy Statement

In the Couch Admin Panel, towards the bottom of the list of pages on your site, you will find 'Privacy' and 'Terms and Conditions'. The contents of these pages have been taken from the templates supplied at www.businesslink.gov.uk. Please read these pages and edit as appropriate. The links to these pages will usually be found in the footer of your website.

Cookies

In the Couch Admin Panel, towards the bottom of the list of pages on your site, you will find 'Cookies'. This page is included on all our websites in response to the EU Cookie Law (2012). We have done some research on this issue and believe this statement on Cookies to be a reasonable way of ensuring that the site complies with this law. Please bear in mind we are not legal experts! The link to this page will usually be found in the footer of your website.

SEO

Whilst many of the Search Engine Optimization (SEO) tasks for your website are carried out behind the scenes, there are two important SEO tags that you are best positioned to complete. They relate to the content of the page and to your target audience. They are called the Title Tag and the Meta Description Tag.

Most pages in your site will have this pair of editable SEO fields in the Admin Panel. They will be underneath all the other the editable regions for the page. Please pay close attention to these tags, they are important for SEO!

You will usually find that we have set up some content on your behalf in order to launch the site. Please amend as appropriate.

There is some more background information on SEO on our Help site : help.aplainfish.co.uk and at searchenginewatch.com.

Title Tag

This is very significant for SEO. It is shown in search engine (SE) results and also appears at the top of the browser window. Keep to 10-64 chars, a max of 70 will be displayed by Google. It should be an accurate and concise description of the page's content.

Read more here : www.seomoz.org

Meta Description

Often used as snippets in SE results. While not important to SE rankings, extremely important in gaining user click-through from SE result pages. Should be relevant to page content and unique between site pages. Length optimally between 150-160 characters. Make it enticing!

Read more here : www.seomoz.org

Auto-generated SEO content

Where possible and when appropriate we will set up automatic completion of these fields from other data that you enter via the Admin Panel. If you would prefer to have complete control of these fields please let us know and we can add extra SEO fields in the Admin Panel for you to complete.

Back up!

In the Couch Admin Panel, towards the bottom of the list of pages on your site, you will find 'BACK UP your DATA!'

Please click on this link and then click 'View' - a full explanation is given on backing up your website.